When advertising sincerely why your product or Colombia Mobile Number List service is capable of solving consumers' problems and tells it through a story that excites them, it will have reached their heart. It will be the moment when they start talking about you, about the story surrounding your product or service. Together with the rest of the tools that we are going to see, it is the way to achieve the fidelity you dream of. 2.- Social Media Social channels have opened a direct communication channel between consumers and brands that, if managed properly, can achieve surprising results when it comes to building customer loyalty and turning them into prescribers of your brand . It is important to create an active, united and participatory community. A group of friends where consumers feel that they are an important part. As a brand, you must interact, propose, activate and, above all, listen and offer the opportunity to speak. Pay attention to their suggestions, communicate as if you were a person and not a brand, respond in a personalized way by naming the customer and demonstrate empathy. Social networks are crucial channels to generate engagement and awaken a more personal relationship between a consumer and your brand. 3.- Customer service The purchasing experience that your consumers live is decisive for them to repeat the purchase of your product or service. Impeccable attention that must occur before, during and after the purchasing process: if a consumer feels listened to, understood and cared for, he will not only repeat his purchase but will recommend his experience.
Currently, customer service has many more formulas and resources to carry it out efficiently and satisfactorily. Social channels or enabling a WhatsApp chat have become ways to channel complaints, suggestions, questions, doubts... Personalized, fast and sincere management can turn a client into a prescriber. Don't forget that a complaint can be a perfect opportunity to build customer loyalty as long as you listen to them with empathy, the willingness to solve the problem is quickly shown and if a subsequent follow-up of the solution is carried out that satisfies the customer and makes them feel comfortable. attended and special. Do you know that only 45% of consumers feel satisfied with the attention they receive from their brands?* * According to the survey carried out by the company Verint Systems to 7,000 people from six different countries (United Kingdom, United States, France, Germany, Poland and Russia) to study the attitudes that exist in customer service. 4.- Loyalty actions And finally, there are loyalty programs or clubs that implement different actions that are aimed at rewarding regular customers.
